A Corporate Wellness App Your Team Will Actually Use
FTW Sport is the corporate wellness app and fitness coaching app built for MENA workplaces. Personalized AI workouts, smart nutrition, recovery scoring, and aggregated, privacy-safe reporting for HR — in English and Arabic, with Egyptian customer service.
Book a DemoThe Challenges You Face
We understand your pain points — and we've built the solution
Generic Programs No One Uses
Most corporate wellness offers a discount link and a PDF. Adoption stays low. The money is wasted, and HR has no way to prove return.
No Cultural Fit
Wellness apps built for Western markets often push smoothies and yoga to teams in Cairo and Riyadh. The food, the timing, the language — none of it fits.
No HR Visibility
You buy seats, you hope it works. There is no dashboard, no engagement data, no health-trend reporting — so renewal becomes a gut decision.
Privacy Anxiety
Employees fear being tracked. Without clear privacy guarantees, participation collapses no matter how good the app is.
Wellness Built For MENA Workplaces
FTW Sport is an AI fitness and nutrition platform with native Arabic content, Egyptian customer service, and HR reporting designed for MENA companies. Employees get a personal AI coach. HR gets aggregated, anonymized engagement and health-trend data — never individual records.
Features Built for You
AI Workouts For Every Fitness Level
Workouts adapt from absolute beginner to advanced athlete. No employee is left out because they "don't belong in the gym."
Egyptian & Middle-Eastern Nutrition
Meal plans built around ful, koshari, mahshi, grilled meats — not oatmeal and protein shakes. People actually follow them.
Bilingual Interface & Support
Fully bilingual EN + AR website. Our Egyptian customer-service team supports employees in Arabic and English.
Mood & Recovery Tracking
Daily mood check-ins and recovery scoring can surface team-level wellness trends — without exposing any individual's data to HR.
HR Wellness Reporting
Aggregated engagement, participation, and wellness-trend reporting. Privacy-safe metrics HR can show the board.
Wearable Integration
Apple Health and Health Connect, so compatible watches can contribute data. Voluntary opt-in only — employees own their data.
How to Get Started
Onboarding (Week 1)
We help you launch FTW Sport across your team with a kickoff webinar, bilingual onboarding content, and seat provisioning.
Personal AI Coach (Week 2+)
Each employee gets a private AI fitness coach. Personalized workouts, meals, mood tracking — built around their life, not yours.
HR Insights (Monthly)
You get an aggregated, anonymized dashboard: participation, engagement, top categories, wellness-trend movement. Use it to plan and prove value.
Why MENA Companies Choose FTW Sport for Corporate Wellness
Corporate wellness in the Middle East has a problem: every major platform was built for American or European workplaces. The food assumptions don't fit. The fasting calendar doesn't fit. The language is English-first. And the Egyptian or Saudi employee who would actually love an AI fitness coach quietly stops opening the app.
FTW Sport is the corporate wellness app built for this exact gap. We are an all-in-one AI fitness platform built in Egypt, with a corporate offering designed for MENA workplaces.
What a Real Corporate Wellness App Looks Like
A corporate wellness app is not a discount link to a gym. It is not a PDF newsletter. A real corporate wellness app is:
FTW Sport delivers all five.
Built For Egypt, Saudi Arabia & the UAE
The cultural details matter. Nutrition guidance includes Egyptian and Middle Eastern foods. The Arabic interface and the Egyptian customer-service team mean employees who never used a fitness app before will actually start.
Local language and familiar food make employees far more likely to feel the app was built for them.
The HR Dashboard
Procurement and HR teams need numbers. FTW Sport's HR dashboard shows:
All data is aggregated and anonymized. HR sees the company. No individual employee's workouts, meals, or mood are ever exposed to their employer. This privacy contract is what keeps participation high.
AI Fitness Coaching at Scale
Hiring a personal trainer for every employee is impossible. Buying a generic wellness platform produces near-zero engagement. FTW Sport delivers the experience of a personal AI fitness coach to every team member, with a coaching app that adapts to each individual's goals, fitness level, mood, and Egyptian dinner table.
Mental Wellness & Burnout Prevention
Daily mood and recovery check-ins can surface team-level wellness trends early. Managers see anonymized trends — not individual data — and can act on them with team-wide rest days, retreats, or workload adjustments.
Pricing
FTW Fitness is currently free to download and use, so employees can start right away. Some advanced features may become paid in the future. Talk to us about rolling FTW out to your team.
Get In Touch
FTW Sport is the corporate wellness app and AI fitness coaching app built for Egypt, Saudi Arabia, and the UAE. Book a 20-minute discovery call and we'll show you the HR dashboard, walk you through the employee experience, and answer your questions about rolling it out to your team.
Get a Corporate Wellness App Your Team Will Use
Book a 20-minute call. We'll show you the HR dashboard, walk through the employee experience, and answer your questions about rolling it out to your team.
Book a Demo